Jeep

The client wanted an interactive showroom display that would help visitors understand the differences between hybrid and electric vehicles. I approached the project by turning technical information into a clear visual journey that customers could follow throughout the space.

To create a futuristic, technology-focused atmosphere, I developed a high-contrast palette of black, gray, and electric green, paired with streamlined typography suggesting speed and forward movement. A Minneapolis and St. Paul mural extends across the wall, creating a continuous backdrop that connects the individual display areas.

Information is organized across dimensional acrylic panels linked by a graphic pathway. Panel shapes, curvature, spacing, standoffs, and hardware were carefully considered to balance readability with visual depth. The design also reserved space for an EV charging connector and vehicle charge-port door, which were planned with the client and intended to be installed separately.

I created the complete visual direction, layouts, mural artwork, dimensional specifications, and production-ready files used to fabricate and install the display.