Erin O'Keefe← All work
Brand extension · Environmental design · 2026

Northfield
Hockey

Environmental Graphics

A complete arena graphics system created from one supplied school logo and a limited two-day brief.

Proposed concept
Realistic arena installation visualization of the Northfield boys and girls hockey athlete-recognition wall
Installation visualization created from my original design artwork.

Original design rendering

Erin O'Keefe's original scale and placement rendering for the Northfield athlete-recognition wall
Original scale and placement rendering to communicate the intended production and installation.

The project

One logo became a complete visual environment.

Northfield supplied its existing “N” logo, school name, and established maroon and gold colors. I independently developed the supporting typography, charcoal-gray neutral, graphic language, layouts, display systems, mockups, and production-ready artwork.

I selected a direction that creates a consistent experience across athlete recognition, donor and sponsor displays, feature walls, dimensional lettering, and door graphics.

Role

Sole designer

Timeline

Two days

Created

Typography, visual system, layouts, mockups, and production artwork

Status

Proposed direction · Production pending

01 · Visual system

Built to feel bold, athletic, and unified.

Northfield Hockey brand guide showing the supplied logo, typography, color palette, backgrounds, and graphic language

02 · Recognition

A shared language for donors and sponsors.

Northfield donor recognition display with two clear acrylic panels, a raised circular center panel, dimensional lettering, and a six-foot scale figure
Northfield sponsor recognition display with four raised acrylic panels, dimensional lettering, and a six-foot scale figure

03 · Athletic history

Designed to celebrate achievement at a glance.

Realistic arena installation mockup of the Northfield Raiders Hall of Fame dimensional acrylic display

04 · Applications

The identity carries across walls, lettering, and doors.

Realistic corridor visualization of the Northfield Raiders hockey feature wall
Installation visualization created from my original feature-wall artwork.

Door graphic concepts

Three coordinated dimensional Northfield Raiders hockey door graphic concepts
Three vinyl door-wrap options.